Just delete extra figures and letters to give it more professional and impressive look. (skillroads.com)
It was a great idea because it appealed to people who were already Toys to Life fans and were likely to stay onboard and buy extra figures. (monamiibo.com)
So, it's a good idea and for once the innovation is on the digital side rather than focusing on new ways to sell extra figures («these ones can swap parts!» (theguardian.com)