Finally, Boston Pizza has launched a new campaign that's focusing on fan culture and the brand's connection to sports. (canadianbusiness.com)
«Bama» was also introduced to the dictionary — an ode to the state, the state university and their rampant sports fan culture. (relevantmagazine.com)
In a recent video interview about marketing and product design, I asked McGuinness how other entrepreneurial companies could go about creating this kind of raving fan culture. (inc.com)