In years past, some of the more extravagant gifts owners purchased for their dog have included memory foam beds, as well as fancy collars. (houstonpettalk.com)
Speaking of the current fancy collar trend, I've been seeing it EVERYWHERE! (how2wearit.com)
Likewise, Maximus is rendered by the backdrop of a white stairwell — it's frilliness denoting the villain's love of fancy collars. (io9.gizmodo.com)