Lead nurturing best practice # 5: Draft the messages to fit your brand and AI persona Text - based messages look a lot more personal than messages with fancy layouts and graphics. (conversica.com)
This means executives should avoid fancy layouts and stick to traditional fonts and font sizes. (bluesteps.com)
All too often they will opt for fancy layouts, unusual fonts, and artistic touches to impress readers with the creativity of the writer. (careerresumes.com)