Increasing the number of seats in the fly means higher labor, fuel and operational costs, and can spark bitter fare wars. (cnbc.com)
Basic economy is one prong of a broader effort by the largest U.S. carriers to bolster revenue from each seat flown a mile, a standard industry measure that has been battered for about a year, partly because of fare wars with discounters such as Spirit Airlines and Frontier Airlines Holdings. (baltimoresun.com)
Manchester appears to be the center of a mini fare war between American Airlines and Delta / Virgin Atlantic and this is great news for UK - based travelers. (travelingformiles.com)