Doing targeted marketing at fans of other similar authors in the same genre (Facebook ads etc) would be a perfectly fine strategy to find new readers for the book, and also help get that «Also bought» positioning. (bookmachine.org)
One of the finest strategy - RPG series begins its conquest of the Switch. (toucharcade.com)
That's a fine strategy if the goal is to help a limited number of students escape a failed system, but it doesn't hold as an overall reform strategy. (educationnext.org)