It's visually appealing and easy to navigate (first criterion imo). (killzoneblog.com)
Elsewhere, people here, they want good service for a good price, and they are willing to make that their first criteria of choice, much more than in Europe or emerging countries, where it is more old - school. (businessinsider.com)
If the company does not meet these first criteria then we do not continue with the application. (lendingcrowd.com)