"First entrants" refers to the individuals or groups who are the first to enter or participate in a particular activity, field, or market. They are the pioneers or trailblazers who establish a presence early on. Full definition
The aggressive - looking Levante is Maserati's first entrant in the SUV segment, and it should eventually be appearing as a plug - in hybrid (another first for the brand), reusing the system found in Chrysler's new Pacifica. (autobytel.com)
The Nexus 7 is Google's first entrant into the crowded field of Android tablets. (the-ebook-reader.com)
It's Apple's first entrant into a brand - new product category, and an important one at that. (bgr.com)