Origin Energy's first major brand refresh since its spin - off from Boral in 2000 will boost emphasis on the affordability of energy in response to research showing that price is the No. 1 priority for customers, even as rivals focus more on environmental credentials. (afr.com)
On March 7th, to much brouhaha, Nike became the first major brand to launch a sporting hijab for Muslim women athletes. (inc.com)
«Ruby chocolate is a big innovation in confectionery and we are very proud that KitKat is the first major brand in the UK to feature this exciting new chocolate,» said Alex Gonnella, marketing director for Nestlé's UK confectionery business. (businessinsider.com)