The boom has driven Intuitive to $ 2.7 billion in 2016 global revenue, with more than 70 % of sales being recurring in nature — a fact that underscores the advantage that comes from being the first major player in a rapidly growing market. (fortune.com)
It's very likely that contract only existed for Lester: Boston was one of the first major players to back off of free agent James Shields when his price didn't suit them, and they were never seriously in on Max Scherzer after confirmation that he indeed was looking to set some contract records. (sbnation.com)
When Apple, one of the first major players in the market, used DRM with its iTunes files, a frenzy of negative feedback from its customers resulted. (goodereader.com)