They want it to embody the city of the future, a technological test bed for other communities around the world, «the world's first neighborhood built from the internet up.» (nytimes.com)
One sign offers «Free air guitars», while a «Silver Kale» mural next to the meat case is a fun, foodie nod to the chain's first neighborhood, known for a hipster feel. (fortune.com)
It's this targeted work that will now get started within New York City, Los Angeles and Little Rock as the first neighborhoods in the Community Initiative, which ultimately will include neighborhoods from 10 cities total. (ameribev.org)