«With the belief that small steps lead to big outcomes, we at Brand of Sisters follow Meat Free Monday and the philosophy of flexitarianism.» (meatfreemondays.com)
Globally, the outlook for the meat alternative market is positive and will continue to be driven by an emerging consumer trend towards meat reduction on a part - time basis, also called flexitarianism, entailing increased consumption of plant - based foods without completely cutting out meat. (fdbusiness.com)
Growth in flexitarianism reported last year was 69 % in Germany, 53 % in the UK, and 38 % in the US for consumers who reported eating meatless meals at least once a week in 2016. (preparedfoods.com)