"Fluff pulp" refers to a type of soft, fluffy wood pulp that is commonly used in products like diapers, sanitary napkins, and tissues. It is specifically designed to absorb liquid and provide comfort. Full definition
The cellulose and wood fluff pulp comes from sustainably grown and harvested softwood. (gdiapers.com)
This hypoallergenic diaper is made with sustainable material that is super-absorbent, the core is made of fluff pulp harvested from sustainably managed forests. (blog.guguguru.com)
In regards to alignment, as demand decreased on the paper pulp side of the business they converted the excess capacity into making fluff pulp which is used in the manufacture of diapers (baby & adult) and feminine products. (dgi.wikidot.com)