The case comment is by far the most ubiquitous form of blog post entry: the summary of a recent case in the blog's area of practice, with some brief commentary on what it means. (stemlegal.com)
The informal form of your blog gives Internet consumers a chance to familiarize yourself with those who are behind the business better, rendering it easier for them to trust you and spend money on your site. (hawthorneandmain.com)