The term "forward price" refers to the anticipated price at which a financial asset or commodity will be bought or sold in the future. It serves as an estimate of the future value based on current market conditions and expectations. Full definition
For instance, a reasonable expectation based on forward price - to - earnings data might be a 25 % bearish downturn whenever regression to the mean comes to pass. (etfexpert.com)
I like the low pressure sales and the straight forward pricing. (autolist.com)
Take a look at forward price - to - revenue in the chart below. (etfexpert.com)