I suspect that pleasure is mainly used to turn off parts of the brain so you can keep fresh the memories of things you're trying to learn. (discovermagazine.com)
First, those with fresh memories (and losses) from the 2008 financial crisis liked the idea of a product where you are guaranteed to not lose money. (annuities.blueprintincome.com)
The foam provides great support and doesn't give off a strong odor, unusual for fresh memory foam. (geekwrapped.com)