As a result of friendly bets made about the game, we've seen some very cool stuff. (slashfilm.com)
It is hard to get a feel for friendly betting because even if strong line ups are sent out, there's no clue as to how interested they will be. (football-bookmakers.com)
It's common for local politicians to make friendly bets on major sporting events and that tradition will continue with Super Bowl XLVIII. (sbnation.com)