Prudential Financial began as The Prudential Friendly Society founded in 1875. (insuranceandestates.com)
Prudential was founded from the organization called the Widows and Orphans Friendly Society that sold a single product: burial insurance. (quotacy.com)
For an even better description of a child - friendly culture read the article on Sweden's Family Friendly Society in the Nov / Dec 2001 issue of Mothering Magazine. (connectionparenting.com)