No matter how you publish though, you still need a promotional campaign in place to get your book in front of a lot of people and get them to buy. (thefutureofink.com)
That is way less stressful and low - key to me than a party, a photo shoot, or being surprised in front of a lot of people. (breastfeedbabywearclothdiaper.com)
You'll also have to become knowledgeable about, and improve, your «Author Platform» (if you don't know what that is, it simply means your ability and willingness to get your book in front of lots of people who might want to buy it). (thebestsellingauthor.com)