The other piece here is for book marketing to be effective, you should try to get in front of your potential reader multiple times. (amarketingexpert.com)
Authors might have a strong idea of their reader audience but they don't always have the tools or control of the sales platforms to get their books in front of their potential readers. (bibliocrunch.com)
Your task as an entrepreneur - author is to get in front of your potential reader during this journey and to let them know that you're ready and waiting to solve their specific problem. (yourwriterplatform.com)