"Full potency" refers to the maximum or complete strength, effectiveness, or potential of something or someone. It means that whatever is being described is operating at its highest level or capability. Full definition
The manufacturer suggests you to store the product in the fridge to ensure viability of the microorganisms, and you should do so, to maintain full potency until the last capsule. (fermented-foods.com)
Extracted and bottled at the source utilizing advanced patented green technology and sophisticated, supercritical extraction methods without heat or chemical solvents to ensure purity, bio-availability, stability and full potency of this antioxidant oil remains intact without compromise throughout the process. (africanbotanics.com)
My sensitive (but also acne - prone) skin loves this duo and I tend to enjoy The Problem Solver twice a week - once at full potency, with a second treatment as a blend. (maylindstrom.com)