It is not simply the quality or functional attributes of a product or service that matters, but how choosing and using that brand make someone feel about themselves. (entrepreneur.com)
It combines a strong sense of presence and emotional appeal with functional attributes, supplying enhanced creature comforts plus the practical ability to transport personal supplies and luggage necessary for extended travel. (thetorquereport.com)
However, because these ingredients are used in small quantities, they do not provide functional attributes, like bulk and mouthfeel, in formulations.» (preparedfoods.com)