Whether a company is able to generate earnings and increase them over time is a key consideration for fundamental traders: Investors buy shares in publicly traded companies in the hope that the share price will rise as the value of the overall business grows, which is directly tied to a company's ability to increase revenue and profits. (tradinginsights.schwab.acsitefactory.com)
Fundamental traders focus their efforts on the underlying factors that may fuel market behavior. (gffbrokers.com)