They would first get the attention of the local gay market through ads and stories run in local gay newspapers and magazines and through their support of social and fund - raising events to which gays would normally be attracted. (inc.com)
Using that admittedly rough method, Verzello and Goodwin estimated the size of the national gay market to be about $ 240 million. (inc.com)
The world's largest ever LGBT (lesbian, gay, bisexual, transgender) research study, to be released by global gay marketing specialists, Out Now, at World Travel Market 2011, nearly doubles its global gay population reach with the inclusion of India. (breakingtravelnews.com)