Businesses like Green Mountain Coffee Roasters, based in Waterbury, and Orvis, an outdoor gear retailer in Manchester, make direct reference to the state's landscape in their marketing materials. (inc.com)
Outdoor - gear retailer REI says it has put future orders with Vista Outdoor Inc. on hold until the company decides on how it will help prevent mass shootings. (marketwatch.com)
Athletic gear retailer sees a broader appeal for the brand among runners, cyclists, CrossFit enthusiasts and other athletes. (fortune.com)