The phrase "generic brand" refers to products that do not have a specific brand or are not associated with a well-known company. These might be similar to popular products but are usually cheaper in price. Full definition
Other sites have an advantage when they appeal to a less generic brand of audience. (datingadvice.com)
I take advantage of generic brands at the market. (policygenius.com)
The only time this is not true is when you're buying generic brands in the grocery store — you're often getting the same product that's in the brand - name packaging. (businessinsider.com)