I've seen too many expensive «professionally» written resumes that lack personality and are full of generic keywords that make the resume seem more robotic than eye - catching. (bradwaterscoaching.com)
That's a good example of a long tail keyword and you've got a much better chance of ranking quickly for that keyword than for a shorter, more generic keyword. (robpowellbizblog.com)
I would much prefer generic keywords to any that are branded to a product for that exact risk. (stevescottsite.com)