Your next best ploy is to convince people that more is better than less. (petbusiness.com)
Many historic racist like Abraham lincoln came around after a while to the need for integration but when a general freed the slaves in the Civil War Abe promptly fired him only to realise later that freeing the slaves was a good ploy in winning a war in which slavery was not a paramount cause has many people today believe (religion.blogs.cnn.com)
Would be a good ploy to make anyone in the media to appear to be one of the «insiders». (sbnation.com)