That's partly because it's harder to find the readers, but it's also because fiction relies so much on good word of mouth. (buildbookbuzz.com)
For many businesses, the location of the business combined with good word of mouth is all the marketing they need. (smallbusinessideasblog.com)
Taking extra care and time to ensure that customers are satisfied will result in good word of mouth for your business, as well as a higher likelihood of a return customer. (petbusiness.com)