«Direct is our best friends experience, for just goofing around on the couch and sharing with your best friends» says Instagram's Product Lead for Sharing Robby Stein. (beta.techcrunch.com)
I kind of goofed on the filling though — totally forgot to add the egg and sugar to the marscapone, but the filling still turned out great (I guess I discovered the low - sugar version!). (bellalimento.com)