«Our (annual) surveys get great response rates, but we can't really say definitively whether or not the responses are actually representative of our users,» he says. (betterbikeshare.org)
Marketers are figuring out that in many cases, personalizing their direct mail pieces can result in great response rates and increased sales. (fromyourfriends.com)
Those that are getting a great response rate can be used again, and those aren't can be ditched for something more effective. (discoverorg.com)