I think these subscription services will help make the ebook reading experience more accessible, desirable and enjoyable to a new group of readers who prefer the convenience of subscription access. (huffingtonpost.com)
The real excitement of digital, to this long time print reader, is it's ability to potentially draw a whole new group of readers. (4thletter.net)
There is also a large group of readers who are OK with what they would consider «reasonably priced books». (dealsagar.com)