The relationship Vice developed with brands also shifted the conversation away from hard metrics and toward how the association with Vice's cool factor could help companies like Intel. (businessinsider.com)
We are steered to behave in routine and predictable ways the better to mould us into reliable consumers with the rise of the «quantifiable self» that calculates every life experience in a cold, hard metric through devices like the Apple watch. (blog.politics.ox.ac.uk)
«Everyone working in urban education — teachers, administrators, counselors — feel the pressure to «close the achievement gap,» or «show results» via hard metrics,» she said. (gse.harvard.edu)