Because it's cheaper to give away books than it is to invest time and money authors already have in short supply in a hardcore marketing push that might or might not pan out. (ask.aliannedonnelly.com)
The premise the new program is a hardcore marketing campaign with posters, videos, postcards and promotional materials to build awareness to the public on the fact they can borrow eBooks from the library and the limitations facing them. (goodereader.com)
There are currently millions of ebooks available, and you'll be difficult to find without some hardcore marketing. (amyharrop.com)