A "heritage brand" refers to a company or product that has a long history and is well-established. It is known for its tradition, quality, and authenticity that have been passed down through generations. Full definition
As long as you have some history, you can leverage the principles of heritage branding to your advantage. (entrepreneur.com)
Our scarves date from the 1950's onwards and include the luxury brands such as Dior, YSL, Ferragamo, Ungaro as well as the classic British heritage brands of Liberty, Jacqmar, Jaeger and Richard Allen. (hijablicious.com)
The classic heritage brand Alpha Industries have been making high - quality men's outerwear fashion since the 1950s. (theidleman.com)