This is happening because of higher engagement rates with videos — as long as the viewer doesn't have to search too hard to find them. (entrepreneur.com)
It's a way of delivering bite - sized learning content that's accessible on the go and often produces higher engagement rates and increased productivity. (elearningindustry.com)
The TV spot led to high engagement rates on other platforms, which is the ideal omnichannel engagement scenario. (inc.com)