Links are primarily used for achieving higher search engine rankings so that we will get more traffic. (searchmarketingstandard.com)
We believe that a great - looking, fully responsive website coupled with high search engine rankings and a strong social media presence is key to being successful in this day and age. (littledragon.ca)
At the same time, a well - defined niche will result in higher search engine rankings because the search engines will view your website as an authority on that particular topic. (robpowellbizblog.com)