And, too, the good fortune borne of hipness swings like a pendulum; 40 years on, kids whose parents were sick of the Cadillac name are the ones now sick of Mercedes, BMW, and Audi, because everybody's already bought one. (automobilemag.com)
For the past two years, conventional wisdom was that J.C. Penney's (JCP) brief and disastrous flirtation with hipness under former Apple executive Ron Johnson had set it back irreversibly against rivals like Macy's (M). (fortune.com)
Did I mention that Brett McCracken is an expert on hipness? (rachelheldevans.com)