Most of the cost built in under the traditional publishing model is money the publishing house spent on editing, copy - editing, and marketing the book. (stephaniecainonline.com)
In fact, a pickup in housing spending is emerging: in the fourth quarter personal consumption rose at the fastest pace since the first quarter of 2006. (blackrockblog.com)
Most large publishing houses spend thousands of dollars on a new title to create a fan base for the author, or to launch a new title. (theauthorentrepreneurs.com)