«The original idea behind the project was to build an application that lets your friends and other contacts know what you're up to,» CEO Jan Koum writes. (beta.techcrunch.com)
The main idea behind our project is to give back as much as possible to donors by AT LEAST TRIPLING, QUADRUPLING & HIGHER the value of the amount pledged! (kickstarter.com)
All in all, the idea behind the project is good. (coinstaker.com)