This kind of happiness, which depends on external attainment of immediate desires, often brings only temporary or short - term satisfaction. (edutopia.org)
If «Will» is correct then people who choose to act honestly should exhibit heightened activity in brain regions responsible for cognitive control (presumably resulting from the struggle to ignore immediate desires). (scientificamerican.com)
The Model 3 stokes immediate desire, and the lust lingers. (treehugger.com)