IGN specifically downplayed the importance of experience and education. (fastcompany.com)
Brian's new book, X: The Experience When Business Meets Design, introduces the importance of experiences as the new brand, bringing the worlds of CX, UX and BX together to re-imagine the customer journey and lifecycle. (xthebook.com)
... X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere. (xthebook.com)