However, I would say that the most fundamental difference has come about with the increasing importance of personal branding. (distinctiveweb.com)
Chapter 5 The Critical Importance of Personal Branding and How to Leverage Your Innate Talents and Strengths Personal and Executive Brand Development Enhancing Your Executive Brand Within the Organization (harveycareers.com)
Employees need to understand and value the importance of personal branding, which today more than ever rests on deep social participation. (sproutsocial.com)