While Isaacs resolutely refused to give up A Cure For Wellness» secrets, he was happy to reveal what drew him to this peculiar project and the resounding importance of its message. (screenrant.com)
Cook stressed the importance of that message by sharing an anecdote from his meeting with Pope Francis last year. (inc.com)
While I'm a huge proponent of the importance of messaging, a great message to the wrong audience will fail, while an average message to a great list will do reasonably well. (blog.imaginellc.com)