The phrase "important initiative" refers to a significant or valuable action that is being taken by someone or a group to tackle a specific issue or achieve a particular goal. Full definition
90 % of insurance executives identified measuring law firm performance as their most important initiative over the next 12 months. (marshalldennehey.com)
That's why it's a very important initiative for us, and one we're still fully supporting as soon as it's ready. (pcworld.com)
«The distractions over there have made it impossible to get some very important initiatives done,» he said, referring to a pension overhaul proposal that has stalled in recent months. (dnainfo.com)