Or maybe they want to win important trophies like the PL or even Champions League? (justarsenal.com)
Major Trophies: The most important trophy for every team is ofcourse the division 1 title in their respective countries and Champions League / European Cup is the ultimate price for any European team so we give 10 points each to division 1 title and the Champions League. (totalsportek.com)
I said «so basically in 13 years the only TANGIBLE trophy that he was able to deliver is a trophy that is the second least important trophy.» (justarsenal.com)