A key part of the strategy is to increase profit margins in the pickup segment by selling a richer product mix, as well as reducing incentive spending. (wardsauto.com)
-- GM claims to have the lowest incentive spending of the Big 3 Buick -10 % Best performer: Regal +29 %, worst: LaCrosse -36 % Cadillac -18 % Best performer: Escalade +64 %, worst: SRX -37 % Chevrolet -1 % Best performer: Corvette +309 %, worst: Spark -36 % GMC +10 % Best performer: Savana +70 %, worst: Terrain -13 % (automobilemag.com)
De Nysschen, citing JD Power data, added that other brands have at times resorted to incentive spending on sedans that reach 30 to 50 percent of average transaction prices. (nbr.com)