The phrase "increased potential" means that there is a higher possibility or likelihood for something to happen or succeed. It suggests that there is greater capability or opportunity for growth or achievement. Full definition
Chocolate is high in sugar and eating processed sugar leads to inflammation and the risk of increasing the potential for acne and other inflammatory conditions like heart disease or diabetes. (drwhitneybowe.com)
Increased strength also increases your potential of building greater muscle size. (getthisstrength.com)
Raw fruits and vegetables, particularly apples and those that break off into small pieces, increase the potential risk for choking. (pregnancymagazine.com)