People were spending their budget creating incredible content, but there wasn't any cohesive strategy of how to actually get people interacting with it, and converting people to buy the book. (bookmachine.org)
With so much incredible content offered on a single conference agenda, it's impossible to recap every highlight. (securityintelligence.com)
They are writing incredible content because they know their readers on a first - name basis and they know what their readers want. (goodereader.com)