It's made up of individual reporters — each with his or her own background, assumptions, strengths, weaknesses, histories, viewpoints, and expertise. (rachelheldevans.com)
Once you get to know individual reporters and influencers, you can tailor your story to their needs at the time and explain how your story will benefit them. (voltaeffect.com)
It's important to note there are many outlets and many individual reporters making concerted efforts to rectify this. (sbnation.com)